In today’s post, I want to start thinking about how immersion permeates through our lives, especially during this turbulent time of Covid-19.
12 Aug 2021·5 min read
Still hesitant on starting your own interactive digital campaign? We will explore some reasons why brands are hopping onto this trend and why you should too!
27 May 2022·5 min read
Everything’s closed. Parks, exhibitions, your favourite eateries. Can we begin to reimagine how we can experience a physical space in an online world?
13 Aug 2021·8 min read
We look back at 2021 to see the campaigns that inspired us and changed the way digital campaigns were carried out during the pandemic!
10 Feb 2022·5 min read
Investing in emotional connections, understanding your consumer and conducting A/B tests. These were all things that I learnt while watching professional wrestling and became the foundations of my values as a marketer.
13 Aug 2021·8 min read
Amongst many campaigns created, we narrowed down our favourite and dive deep into why we love it!
27 May 2022·5 min read
While the legalities behind protecting intellectual property (IP) are clear as day, building a strong one isn’t. In today’s post, we look at some key elements that make an IP strong in the 21st century. In particular, we’ll look at IPs as they appear in media pop culture.
13 Aug 2021·8 min read