LINE World Tour

What Needed Solving

 

The Line Word Tour was underway, and Capitaland had a joint promotion event partnership with them. They came to us to ideate an activity to drive foot traffic towards their malls, as well as having this activity integrated with the Capitaland mobile app.

 

Our Role

 

We suggested a BINGO-style game to encourage shoppers to spend and win and proceeded with developing the user interface and user experience through wireframes and hi-fidelity mock-ups.

 

From there, we developed the application with HTML5, CSS and JavaScript and integrated it with the Capitaland mobile application, including external API calls for prize issuing from playing the game.

 

The Aftermath

 

We continued to follow-up with the client throughout the campaign period to ensure the continued optimisation of the game, which also became a resounding success due to a high engagement rate.