<span style="font-size: 11pt; font-family: quicksand; color: #000000; background-color: transparent; font-weight: bold; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">What Needed Solving
&nbsp;
<span style="font-size: 11pt; font-family: quicksand; color: #000000; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">We took a journey with Nature&rsquo;s Nutrition to explore the growth potential of a traditional business model such as theirs, where business and marketing efforts have largely revolved around offline channels.&nbsp;
&nbsp;
<span style="font-size: 11pt; font-family: quicksand; color: #000000; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">One of their key concerns was that they wanted to go digital, but were not too sure how to go about this, especially so because they did not have an in-house marketer to take the lead.
&nbsp;
<span style="font-size: 11pt; font-family: quicksand; color: #000000; background-color: transparent; font-weight: bold; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">Our Role
&nbsp;
<span style="font-size: 11pt; font-family: quicksand; color: #000000; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">We identified a data-driven strategy that could help Nature&rsquo;s Nutrition kickstart their entry into the world of paid digital media. We studied their business to understand their distribution methods, physical presence and visual layouts in stores, and their customer personas. From there, we optimised their brand presence and crafted reliable and effective content pillars that allowed them to connect even better with their current audience.
&nbsp;
<span style="font-size: 11pt; font-family: quicksand; color: #000000; background-color: transparent; font-weight: bold; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">The Aftermath
&nbsp;
<span style="font-size: 11pt; font-family: quicksand; color: #000000; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">After the initial launch of paid digital media, we were able to gather further insights into their customers, and sharpened the content strategy even further.
&nbsp;
<span style="font-size: 11pt; font-family: quicksand; color: #000000; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">We also created a new funnel to generate engagement, new web traffic, and from there retargeted customers to their eCommerce platforms. As a result, Nature's Nutrition was able to tap into new streams of revenue with their online channels.

Nature' Nutrition is Singapore's preferred choice for good quality healthy, natural, and organic foods. They specialize in honey, superfoods, supplements and organic tea products.

Nature's Nutrition

<span style="font-size: 11pt; font-family: quicksand; color: #000000; background-color: transparent; font-weight: bold; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">What Needed Solving
&nbsp;
<span style="font-size: 11pt; font-family: quicksand; color: #000000; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">Our neighbours at CraveFX are known as one of the leading animation studios in Singapore, and they&rsquo;ve experienced growth year-on-year since starting out. Being a market leader in their own right, they felt that it was finally time to pull the trigger and take their share of the paid search pie.&nbsp;
&nbsp;
<span style="font-size: 11pt; font-family: quicksand; color: #000000; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">However, like many production houses in Singapore, they did not have a dedicated in-house marketing team to run these operations.
&nbsp;
<span style="font-size: 11pt; font-family: quicksand; color: #000000; background-color: transparent; font-weight: bold; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">Our Role
&nbsp;
<span style="font-size: 11pt; font-family: quicksand; color: #000000; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">We worked with CraveFX at both a strategic level and an operational level. Our expertise allowed us to jumpstart their paid search journey by planning an effective keyword strategy, proposing the user-experience of their landing page, and delivering industry insights through our data-driven process.&nbsp;
&nbsp;
<span style="font-size: 11pt; font-family: quicksand; color: #000000; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">As their business exists in a highly technical field of knowledge, it was initially a challenge to plan the right keywords, but we took the time to perform in-depth market research as well as organise meet-ups with the founders to truly tackle what mattered to them the most.&nbsp;
&nbsp;
<span style="font-size: 11pt; font-family: quicksand; color: #000000; background-color: transparent; font-weight: bold; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">The Aftermath
&nbsp;
<span style="font-size: 11pt; font-family: quicksand; color: #000000; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">Our journey together resulted in coming up with a strategy that unlocked a new market for them and allowed for attribution of budget spent on this paid search. Even during the Covid-19 pandemic, they managed to hold ground with the aid of our paid search strategy and bounced back even harder with the improving economic outlook.
Across the years of collaboration, we&rsquo;ve grown into a trusted marketing partner, giving rise to many opportunities for collaboration such as hosting marketing workshops for their staff. Our goal is to impart them with the ability to &lsquo;think like marketers&rsquo;, giving them an edge in their respective fields.

CraveFX is a professional post-production studio in Singapore that offers services like 2D/3D animation videos, motion graphics and visual effects (VFX).

CraveFX

<span style="font-size: 11pt; font-family: Quicksand,sans-serif; color: #000000; background-color: transparent; font-weight: bold; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">What Needed Solving
&nbsp;
<span style="font-size: 11pt; font-family: Quicksand,sans-serif; color: #000000; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">During the time of Covid-19, MOE wanted to create a learning module for their digital Student Learning Space (SLS) platform, specifically for Primary 4 and 5 students, to educate them on actions to take in the event of a terrorist attack.&nbsp;
&nbsp;
<span style="font-size: 11pt; font-family: Quicksand,sans-serif; color: #000000; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">A secondary key objective was to also introduce the use of the SG Secure App to the students in a fun and understandable way.&nbsp;
&nbsp;
<span style="font-size: 11pt; font-family: Quicksand,sans-serif; color: #000000; background-color: transparent; font-weight: bold; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">Our Role
&nbsp;
<span style="font-size: 11pt; font-family: Quicksand,sans-serif; color: #000000; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">Complete with audio narration and video integration, we came up with a choose-your-own adventure interactive experience that told a story of Adam and his mum on their day out at the supermarket, when terror suddenly strikes.&nbsp;
&nbsp;
<span style="font-size: 11pt; font-family: Quicksand,sans-serif; color: #000000; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">Users had to help Adam make decisions throughout the story to get him out of a sticky situation. Within the interactive experience, we placed key activities such as a breathing exercise to teach students how to remain calm in such situations.
&nbsp;
<span style="font-size: 11pt; font-family: Quicksand,sans-serif; color: #000000; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">We built this HTML5/CSS/JS application to be desktop, tablet, and mobile-friendly. It was also modified to be integrated with MOE&rsquo;s Learning Management System (LMS), and we worked closely with client-side developers for integration of the application.
&nbsp;
<span style="font-size: 11pt; font-family: Quicksand,sans-serif; color: #000000; background-color: transparent; font-weight: bold; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">The Aftermath
&nbsp;
<span style="font-size: 11pt; font-family: Quicksand,sans-serif; color: #000000; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">The project successfully launched without a hitch, and was positively received from the users. We also managed to achieve the secondary objective of familiarising students with the SG Secure app through one of the interactive exercises which simulated making a report as though they were on the SG Secure app.&nbsp;

The Ministry of Education is a ministry of the Government of Singapore that directs the formulation and implementation of policies related to Education in Singapore.

Ministry of Education

<span style="font-size: 11pt; font-family: Quicksand,sans-serif; color: #000000; background-color: transparent; font-weight: bold; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">What Needed Solving
&nbsp;
<span style="font-size: 11pt; font-family: Quicksand,sans-serif; color: #000000; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">The Line Word Tour was underway, and Capitaland had a joint promotion event partnership with them. They came to us to ideate an activity to drive foot traffic towards their malls, as well as having this activity integrated with the Capitaland mobile app.
&nbsp;
<span style="font-size: 11pt; font-family: Quicksand,sans-serif; color: #000000; background-color: transparent; font-weight: bold; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">Our Role
&nbsp;
<span style="font-size: 11pt; font-family: Quicksand,sans-serif; color: #000000; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">We suggested a BINGO-style game to encourage shoppers to spend and win and proceeded with developing the user interface and user experience through wireframes and hi-fidelity mock-ups.
&nbsp;
<span style="font-size: 11pt; font-family: Quicksand,sans-serif; color: #000000; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">From there, we developed the application with HTML5, CSS and JavaScript and integrated it with the Capitaland mobile application, including external API calls for prize issuing from playing the game.
&nbsp;
<span style="font-size: 11pt; font-family: Quicksand,sans-serif; color: #000000; background-color: transparent; font-weight: bold; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">The Aftermath
&nbsp;
<span style="font-size: 11pt; font-family: Quicksand,sans-serif; color: #000000; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;">We continued to follow-up with the client throughout the campaign period to ensure the continued optimisation of the game, which also became a resounding success due to a high engagement rate.&nbsp;

We worked with Capitaland Singapore to produce the LINE World Tour mobile experience, integrating an interactive game into their app for this special event!

LINE World Tour

What Needed Solving
What started as a passion project with them for a local music event Emonight SG, Fisherman's Friend Singapore came to us with a unique challenge: to refresh their brand guidelines as well find new ways to target a younger audience.&nbsp;
Our Role
We took over their social media accounts and updated their social visuals, following a more cohesive and thematic approach to the content calendar. By doing so, our aim was to increase the amount of engaging content produced. We also helped with increased paid media usage, including branching into YouTube ads in order to drive further awareness of their product lines.
Our partnership with Fisherman's Friend produced two major campaigns for Chinese New year and a $30k Giveaway Contenst that brought about significant results. Together, we managed to set new records for their engagement rate and positive feedback for their campaign giveaways.&nbsp;
The Aftermath
Till this day, Fisherman's Friend has been a trusted partner for us and we continue to provide them both strategic consultation and monthly social media management. Not only have they been a fantastic brand to work with, but together we've continued to work towards the future in building an even stronger online presence amongst the youths.
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Fisherman's Friend is a menthol lozanges brand known for their delicious and soothing products worldwide, providing relief to the everyday person.

Fisherman's Friend

What Needed Solving
People's Association (PA) faced a problem that many brands do too when trying to engage less tech-savvy generations. In this case, we were tasked with connecting the Merdeka Generation (those born in the 1950s) with key messages and visuals via Facebook. This was a complex situation for two reasons. Firstly, that many members of the Merdeka Generation didn't own or actively use their Facebook accounts. Secondly, even if they were active, they would be bombarded with tons of content.
Our Role
We began with a thorough media strategy that engaged not only the Merdeka Generation but also their children. Thinking out of the box, we identified the optimal contact points for their key messages and hosted webinars, and thus could increase the engagement and awareness of their events.&nbsp;
Furthermore, we deployed a strong paid media strategy using detailed targeting to increase the sign-up rate for their webinars. To pair with this targeting strategy, we optimised their social media posts to match audiences in order to achieve a higher relevancy overall. For example, if a post was about digital education, it was in our best interest to target already tech-savvy members of the Merdeka Generation.&nbsp;
The Aftermath
Through our joint efforts, engagement and sign-up rates for the PA organised webinars increased, fast-forwarding their fill-up capacity. Detailed targeting also helped us reduce the overall amount of ad spent necessary to carry out these efforts. We found that social media optimisation to match with audiences also resulted in higher engagement rates, relevancy, and click through rates. What started as a 3-month trial working with the People's Association has now resulted in a long-standing partnership as we continue to provide our suite of digital marketing services.&nbsp;

The People's Association is a Singaporean statutory board that oversees neighbourhood grassroots communities and social organisations, promoting social cohesion, national development and multiracialism.

PA Merdeka Generation

What Needed Solving
Singapore River One (SRO) had a fairly common inquiry that they wanted to solve: refresh their brand look and achieve consistency across all their platforms. As an organisation, they knew all their key messages and had tons of ideas for content, but their main issue was finding ways to say it right.
Our Role
In order to meet their objectives, we analysed their brand and core product. The client brought us on a day tour of their 3 quays -- Clarke Quay, Boat Quay, and Robertson Quay -- which included a beautiful boat ride down the Singapore River. They showed us exactly why they were passionate about what they did, and provided us an insightful glimpse into the everyday activities along the quays.
We compiled our research and put together a workshop for the client and us to mine out the best ways to execute their key messages. We analyzed their audiences and matched appropriate content, even down to the detail of when to target certain audience segments.
The Aftermath Till this day, we continue to be a trusted partner to execute both their day-to-day marketing activities as well as major campaigns and events. We&rsquo;ve worked closely to also keep them up-to-date by hosting training sessions on how different digital tools and platforms work. We believe that by keeping our client&rsquo;s marketing knowledge relevant, they&rsquo;ll be able to make more informed choices on their own as well.

Singapore River One manages the Singapore River which includes promoting the precinct (Boat Quay, Clarke Quay and Robertson Quay), organizing events, enhancing the public realm and policy and advocacy.

Singapore River One

What Needed Solving
Following from the success of our previous project with them, the Malay Heritage Center wanted to expand on their interactive initiatives. Especially since it was difficult for people to physically visit their premises during the global pandemic, they wanted to tell the story of Singapore's very own Diamond Village in a fun and interactive way.
Our Role
Working with the artists and animators from CraveFX, we set out to build an experience where users could learn the rich history of Singapore's Malay heritage. Understanding that the target audience was primary school children. we consulted on the user interface and experience, making sure that the interactive elements told a fun, cohesive, and entertaining story. Users were brought on a journey to select, polish, and then craft jewellery out of their diamonds. We placed in easy-to-use sharing functions to go along so that users could post their diamond designs across social media.
For us, it's important that it worked seamlessly on desktop, tablets, and mobile screens, allowing more accessibility across a wide range of audiences. Regardless of whether they were accessing it from a school computer or from the comfort of their mobile phones on the go, playing through the 'Diamond Designer' experience should feel just as good.
We also provided a Google Analytics service on top of this so that the Malay Heritage Center could gather insights and data for future initiatives that involved online interactive experiences, as well as understanding the usage patterns of their target audience.
The Aftermath
Deployment of the project was smooth, and we are continually collecting data for the Malay Heritage Center, providing valuable data points to inform their future endeavours in digital engagement. The project's response has been positive, and seeing as this is a continuation from our other projects with MHC, we believe that our strong partnership to provide online edutainment will continue to grow.

Malay Heritage Center commissioned an interactive and educational web piece to share about Singapore's 'Diamond Village' known as Kampong Intan. 

MHC Diamond Designer

What Needed Solving
Capturing the history of Malay shadow puppet theatre (or Wayang Kulit) was something the Malay Heritage Center was highly interested in doing. As shadow puppetry is a very tactile and visual experience, we wanted to create an experience that was not just entertaining, but could truly showcase the performative elements, with all the science behind this display of light and shadow.
Our Role
Our animation and illustration partners, CraveFX, and us pulled together to create a strong narrative flow with all the considerations of user experience and user interfacing. As the target audience was mostly for primary school children, we had to make sure it was entertaining yet intuitive for them to embark on this journey.&nbsp;
The interactive element of this piece was the ability for users to play as the puppeteer, controlling the puppets from behind the screen, moving them back and forth in order to achieve the correct shadow shapes to fit the story. On both desktop and mobile, we designed controls that were easy and responsive to use so as to allow the narrative and activity to take center stage. All in all, users had the chance to feel like they were really putting on a show!
We also provided a Google Analytics service on top of this so that the Malay Heritage Center could gather insights and data for future initiatives that involved online interactive experiences, as well as understanding the usage patterns of their target audience.
The Aftermath
Deployment of the project was smooth, and we are continually collecting data for the Malay Heritage Center, providing valuable data points to inform their future endeavours in digital engagement. From here, the Malay Heritage Center also commissioned a second interactive storytelling project with us called 'Diamond Designer'.

An interactive Wayang Kulit (shadow puppet) experience that we built for the Malay Heritage Center!

MHC Wayang Kulit

What Needed Solving
With so many initiatives and programs that Workforce Singapore (WSG) has, they were looking for an interactive portal that could display that information with a strong user experience. More than that, they wanted to find a way to incentivise users to engage with them and find out more about WSG's capabilities and provide the right kind of help for each individual. This sparked off our role into building 'Your Business Journey'.
Our Role
This project had a lot of moving parts, and had specific requirements when it come to user experience. First and foremost, we built a 3D interactive map that could house all the information, initiatives, and programs into different landmarks on the map. The idea here was that users could experience a visual representation of the various opportunities WSG had to offer. Users would choose a car avatar at the start of their journey, and it would move them to and from the various landmarks to read, watch videos, or take a survey. Next. we had to build a 'guided tour' for users to go along and learn about WSG's initiatives. Depending on their user profile and business needs, the guided tour would direct them to a specific user journey. This was designed in order to help users filter down to the most relevant sections of this 3D map that was housing a plethora of information. Lastly, we built analytics into 'Your Business Journey', allowing us to gather better data insights into the users.&nbsp;
The Aftermath
With the project published, we continue to gather analytics and provide WSG with more data on their target user behaviour. Insights allow them to better cater to their audience needs, and through this interactive online platform, we've managed to reach the masses and showcase their key messages in a way that wasn't overwhelming.

Alongside Workforce Singapore, a statutory board under the Ministry of Manpower, we set off to build an interactive experience to help workers meet their career aspirations and secure quality jobs at different stages of life.

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