What makes good products? Great people. At the heart of Start Something, we believe that it takes a special and strange kind of individual to create the extraordinary. We've built our space to be one that encourages individuals to keep learning, have an open mind, and to let the ideas flow.
Darryl Lim
Digital Development Director
A weirdly chill programmer with talents that extend beyond codes. On a regular day at work, you’d likely find Darryl strumming a few chords of his ukulele and reciting random movie monologues.
Swapnil Bapat
UI/UX Intern
Swapnil designs interfaces and shapes experience in a way that appeals to the end user. As an intern, he also actively takes part in discussions to continually learn and hone his design thinking while picking up new skills on the way.
Deborah Lea Gregory
Illustrator
Debbie is a self-taught artist that turns ideas and concepts into creative visuals. She enjoys games, sci-fi, magic and all things whimsical. She's also fascinated with pondering conversations about space and the unknown. When she's not doing any of those, she's probably entertaining her cat.
Jasmine Toh
Head of Operations
Jasmine is a savvy and caring project manager that never fails to remind one to stay on the right track, be it in work or life. She also suffers from Lachanophobia, making her carnivorous by nature.
Joel Yap
Front-End Developer
Being an avid gamer at a young age, Joel has always been the tech geek of the family. Building websites is his passion, but he often shares about his lifelong quest of being a digital nomad and indie game developer.
Kimberlie Lim
Digital Marketing Executive
Being in the business and marketing team, Kimberlie works towards keeping every small aspect and timeline of projects. On the weekends, you can catch her going for a coffee run in search for the best coffee, or spending her time keeping up to speed with the latest dramas.
Yoosh Lee
UI/UX Specialist
Yoosh is an avid climber armed with an impeccable eye for design and an extensive knowledge on all things science. What a combo! Ask her what a quark is or seek her opinion on a design choice, and be sure to receive something wholesome in return.
Chong Ming En
Digital Marketing Executive
Marketing Enthusiast. Ming En spends most of his time researching/brainstorming new content ideas and setting up social campaigns. Proud author of "A Brief History Of TikTok And Its Rise To Popularity" (Google it).
Rachel
Digital Marketing Intern
An asian head donned upon a white girl’s name. With one hand holding a corgi and the other holding a cup of bubble tea, Rachel is your friendly neighbourhood marketing handygirl. In her free time, you can definitely spot her binge watching shows, ranging from dramas to variety shows.
Jonathan Lee
Digital Marketing Director
Jon is your resident digital marketing lead, taking you through the entire process from strategy to execution. Clients choose to work with him because he quote "can't run away from his own company" unquote. (true story)
Soh Jin Wen
Illustrator
A single-tasking hermit who is an illustrator by heart and a designer by circumstance. In her free time she immerses herself in obscure fixations, neurotic overthinking and excessive daydreaming.
Elliot Tan
Creative Director
Leading the creative team at SS, Elliot loves taking ideas and shaping them into reality. From UIUX thinking all the way to the polish of a product, he loves to get his hands dirty as much as he can. When he's not working, Ell is a D&D nerd who always looks forward to the next big story.
Denise Lim
UI/UX Specialist
Designing interfaces and experience of digital products. Asking questions and working out solutions to achieve user goals. With the continuous search and trial of plausible ways to streamline the process, of taking an objective to execution.
Syed Khushairy
Back-End Developer
Kush participates in creating, coding, and improving the server, server-side applications, and databases that, when combined with front-end codes, help create a functional, seamless experience for the end-user.
Julia Wee
Lead Illustrator & Artist
As the lead illustrator, Julia oversees and works with her team to translate ideas to their most efficient graphical forms. On the side, she is a full geek archetype! Anime, manga, movies, games, etc! You name it! She also makes designer toys in her free time.
Claire Jane Ong
Sales and Marketing
A pet loving foodie that dedicates her morning and afternoons to marketing and researching with her dog on her lap. In her free time you'll definitely find her working out and thinking of her next meal to enjoy.