Fisherman's Friend - Start Something Studios

BACK

Diving in head first to help a household brand name connect closer to a younger digital audience. More than just an attempt at livening up their social media pages, but to sustain engaging ways to constantly keep in touch with their fans.

Fisherman's Friend

Social Media Management

Content Creation

What we needed to solve

What started as a passion project with them for a local music event Emonight SG, Fisherman's Friend Singapore came to us with a unique challenge: to refresh their brand guidelines as well find new ways to target a younger audience.

Our Role

We took over their social media accounts and updated their social visuals, following a more cohesive and thematic approach to the content calendar. By doing so, our aim was to increase the amount of engaging content produced. We also helped with increased paid media usage, including branching into YouTube ads in order to drive further awareness of their product lines.

Our partnership with Fisherman's Friend has produced several major island-wide campaigns: their annual Lunar New Year 'lohei' contest, a $30k Giveaway Contest, and a premium Yacht Trip lucky draw -- all bringing about significant results. Together, we managed to set new records for their engagement rate and positive feedback for their campaign giveaways.

The Aftermath

Till this day, Fisherman's Friend has been a trusted partner for us and we continue to provide them both strategic consultation and monthly social media management. Not only have they been a fantastic brand to work with, but together we've continued to work towards the future in building an even stronger online presence amongst the youths.