We took over their social media accounts and updated their social visuals, following a more cohesive and thematic approach to the content calendar. By doing so, our aim was to increase the amount of engaging content produced. We also helped with increased paid media usage, including branching into YouTube ads in order to drive further awareness of their product lines.
Our partnership with Fisherman's Friend has produced several major island-wide campaigns: their annual Lunar New Year 'lohei' contest, a $30k Giveaway Contest, and a premium Yacht Trip lucky draw -- all bringing about significant results. Together, we managed to set new records for their engagement rate and positive feedback for their campaign giveaways.